Magento is one of the most popular and widely used e-commerce platforms built on open-source technology. It offers powerful marketing, search engine optimization, and catalog management tools. A site management system uses a relational database. PHP is a server-side language and a widely used programming language among e-commerce web developers worldwide. Magento is an open-source content management system similar to Drupal or WordPress. Magento provides accessibility and integration with thousands of applications through plugins that make it highly flexible, scalable, and customizable.

Why Magento is Popular?

  • Magento is used worldwide. It is used by 0.9% of online retail stores.
  • Magento was released on March 31, 2008, by Varien and developed on Zend Framework.
  • There are hundreds of thousands of businesses using this open-source to start their online store including big ones like Ford, Jaguar, Nike, Samsung, etc.
  • Billions of people shop online these days and the main feature they want in every website is smooth navigation.
  • Therefore, Magento is a platform that offers more flexibility to users and developers. Using the Magento platform, developers can easily develop a good e-commerce website without any worries.
  • Magento uses Many payment methods such as credit cards, PayPal, Authorize.net, and Google Checkout, and support for external payment modules like CyberSource, ePay, eWAY, and more.
  • Magento provides useful marketing and promotion to generate coupons, promotional codes, and more.
  • Managing client accounts has become easier in Magento because in client profiles clients can see account status, transaction history, preferred catalog, address, shopping cart, etc…
  • Magento’s search technology is fast and friendly and supports search on Google sitemap.
  • Magento integrates with the Google Analytics service and provides multiple reports.
  • It provides many features like multi-language and currency features as well as international support.
  • Magento is a flexible and more secure platform for e-commerce. It is one of the best e-commerce platforms in terms of features, support, and security.
  • It also handles shipping and order management
  • Magento can help you manage multiple stores from one admin panel, saving you a lot of time and effort while you are managing  online
  • Developers can develop fully scalable and optimized e-commerce stores using Magento.
  • Magento is SEO-friendly so your online store ranks higher.
  • You can quickly create customized solutions that work seamlessly with your e-commerce business.
  • You can customize your store the way you want and get any template for the look you want.
  • Magento is responsive and completely mobile-friendly.
  • Magento creates search engine-friendly URLs that are good for marketing.

 

Pros and Cons of Magento:

Pros of Magento:

  • Magento has a seamless shopping experience with minimal response time on any mobile device.
  • Magento supports advanced tools for starting a multichannel e-commerce business.
  • Magento is exclusively built for e-commerce websites for all kinds of businesses.
  • Magento 2 has a luma theme which is eye-catching and easy to learn.
  • Using the Luma theme, we can easily manage our online store in very little time.
  • It is developer-friendly, as it is built according to the modern development logic which makes it more efficient for the developer to work with it.
  • Magento and its LESS preprocessor and CSS URL help to increase performance, speed up the page load, and also make it system-friendly with the search engine.
  • Magento e-commerce provides a secure payment gateway.
  • Faster check-out of those products improves customer satisfaction.
  • Magento is an open-source CMS that is available to anyone at a low cost.
  • Magento has been very popular since 2008 being the best e-commerce software solution for internet sellers.
  • Magento is constantly improving and is used by over 250,000 merchants worldwide.
  • It provides many features like multi-language and currency features as well as international support.

Cons of Magento:

  • Hosting is not provided by the Magento platform so you have to pay for it.
  • The community is free and open source. And it is suitable for small businesses but the features are not enough for medium and large enterprises.
  • The default configuration of Magento is simple but when it comes to deep and sophisticated customization an online shop with a weak technical background will undoubtedly have a tough time.
  • When it comes to deep and sophisticated customization in an online shop, a user with a poor technical background will undoubtedly have a hard time.
  • All the extensions of Magento 1 will not work on Magento 2. You need to purchase the extensions and integrate them into Magento 2.
  • Magento 2 Community Edition is free, whereas Magento 2 Enterprise Edition is paid.
  • For the small store, it is a little pricey. The enterprise edition is expensive of the Magento 2.

 

Conclusions:

  • Choosing the right e-commerce platform among so many platforms is quite difficult. But after reading this blog I hope you will be able to make the right decision to boost your business. In this blog, we discuss what is Magento?  Why is Magento popular? Pros and cons of Magento. Choosing the right company is a big part of #Why-is-magento-popularany time you are building a website. Drop Techno Lab  is always there to provide you with the best solutions and services for both your website development and deployment.